C4 Waterman

C4 Waterman

C4 Waterman consists of some of today’s most respected and accomplished watermen. Brian Keaulana, Mike Fox, Todd Bradley, and shaper Dave Parmenter.

A hidden waterman exists in each one of us. It all depends on you to bring it out. C4 offers a variety of tools and equipment to enhance the waterman’s lifestyle. Follow the C4 way of life and see what success awaits you. C4, or Core 4, represents the 4 core disciplines of a waterman. Balance, Endurance, Strength, Tradition. The goal of the C4 crew is to teach respect for the ocean and the sport, and to extend the culture and camaraderie of true watermen.

Read about each waterman below

• Mike Fox

  As an accomplished surfer, Mike has learned to know that when the right wave comes rolling along, you’ve got to catch it. Sometimes you wipe out. Sometimes you don’t. In either case, it’s always a wild ride. Mike is an entrepreneur who rides the big one in business and gives back to the community in an equally big way. His company, Hawaii Modular, has been recognized on numerous occasions for its success, both as an innovative company and as one of the best places in which to work. His enthusiasm for life and business drives Mike to success at uncommonly high levels. When he was just 15 years old, he became one of the youngest lifeguards for the city and county of Honolulu. His entire life has been centered on the ocean. Over the past 25 years Mike has won the following waterman events: Molokai to Oahu Outrigger Canoe Race, Buffalo Big Board Classic, Australia Masters Hamilton Cup Canoe Race, Molokai to Oahu Paddleboard Championship, and World Bodysurfing Championship. As Mike begins his “second” career, he wants to perpetuate the lifestyle he loves by teaching others to do the same, and by living his life riding the big ones as a C4 Waterman.

• Brian Keaulana

  In both work and play, Brian’s life is defined by the ocean. A professional stunt man and stunt coordinator for 20 years, he has been both in front of the camera and behind it. He has been featured in numerous films, such as Riding Giants and Billabong Odyssey. He was the stunt coordinator for Pipeline and Blue Crush, among many others. Brian participates in almost every professional waterman competition and was recently awarded the 2007 World Tandem Surfing Championship. He has numerous accomplishments, both measurable and immeasurable, the most important of which is saving the lives of many who love the water. Brain was born and raised on the beach at Makaha, one of the most famous surf spots in Hawaii. His passion is deeply rooted in modern ocean safety and ancient Hawaiian culture. You can find numerous stories and documentaries about the Keaulana family and the great strength of Brian’s father, Buffalo Keaulana, a pioneer surfer who taught Brian to dive, surf and fish. For Brian, work and play are one and the same. That’s the Hawaiian lifestyle he was raised in. He works hard and he plays hard. And he wouldn’t have it any other way.

• Todd Bradley

  Todd’s enthusiasm for the water drove his desire to improve the performance of paddles, canoes, and boards. He doesn’t just sit behind a desk critiquing the equipment- he lives with it, listening to his fellow watermen and improving the equipment as they use it. He has spent 40 years on the ocean and 20 years building brands in marketing and sales. He’s not 60, but he considers these 2 activities to be separate endeavors. Now they are one and the same with C4 Waterman. Todd was awarded with the export achievement Certificate from the US Department of Commerce for Sales/ Marketing Office. Todd’s assistance was instrumental in building a major national brand of cleaners in Hawaii and successfully penetrated the Australian regions. His success is a testament to how an office in Hawaii can be a key to marketing worldwide. Few athletes are blessed with Todd’s water knowledge, with championships in stand up paddling, surfing, and outrigger canoeing and with being a member of such an awesome team. Todd doesn’t take his good fortune for granted. He is committed to being a family role model, as well as to the waterman in himself and others.

• Dave Parmenter

  Dave is a legendary innovative shaper that takes his incredible knowledge and craftsmanship, as well as his riding abilities, along with direction from Brian Keaulana at their testing grounds at Makaha beach, to craft his designs. Dave has proven to be a most innovative shaper with his early models, and the 1st high performance 10' and under SUP boards. This is what makes him the leading shaper in the world today for standup paddleboards. An ex pro surfer, Dave joined Canyon in 1983 and commenced to win six straight California events on his first board shaped by Rusty. During this time, more pros began taking notice of Rusty's work. Dave then went to Western Australia to shape "Rusty" models for Santosha Surfboards. Later that year, Australian ripper Mitch Thorson got the cover of Surfing Magazine on one of Rusty's shapes.

  Dave moved from Central California to Makaha in the early 90s. He started his own label, Aleutian Juice. He has kept his main shaping room in Makaha ever since. Dave has a powerful sense of surfing tradition and fancies himself a modern-day reincarnation of the gallant men who first surfed Makaha and his actions in the shaping room and on the water continue to speak loudly.

  We are honored to have Dave bring his state of the art design expertise and surfing abilities to the our growing C4 team.

We at Boardworks feel very fortunate to have the opportunity to work with such an incredible crew and to bring you some of the most highly developed products from some of the best paddlers, and watermen, in the world. These guys live this stuff and we feel that as a group, we will be able to offer you the best experience available in this exciting new/ old sport of stand up paddle surfing.

For more info on C4 Waterman, please visit www.c4waterman.com.